Data protection
We have written this privacy policy (version 29.12.2020-211138720) to provide you with the information you need in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use data and what choices you have as a visitor to this website.
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Cookies
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies?
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are saved on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152211138720-6
Purpose of use: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies.
There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later proceeds to the checkout. These cookies do not delete the shopping cart, even if the user closes their browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.
Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying.
Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to accept. And of course, this decision will also be saved in a cookie.
How can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you do not want cookies at all, you can set your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to accept the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
What about my data protection?
The so-called "Cookie Directive" has been in place since 2009. It states that the storage of cookies requires your consent. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG).
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR and the Austrian Data Protection Act (DSG) basically the following rights:
- Right to rectification (Article 16 GDPR)
- Right to erasure (“right to be forgotten”) (Article 17 GDPR)
- Right to restriction of processing (Article 18 GDPR)
- Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
- Right to data portability (Article 20 GDPR)
- Right to object (Article 21 GDPR)
- Right not to be subjected to a decision based solely on automated processing, including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ find.
Analysis of visitor behavior
In the following privacy policy we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about you personally from your behavior on this website.
You can find out more about how to object to this evaluation of visit data in the following privacy policy.
TLS encryption with https
We use https to transmit data securely over the Internet (data protection through technology design Article 25 paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google Fonts Privacy Policy
We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or enter a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being sent to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data is stored in more detail.
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes it available to your users free of charge.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.
Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block for maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.
What data does Google store?
When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector.
Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures enable Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data.
However, it should be noted that every Google Font request automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is stored and Google does not clearly communicate this.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google style sheet. A style sheet is a format template that can be used to quickly and easily change the design or font of a website, for example.
The font files are stored by Google for one year. Google's goal is to generally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage and improve design.
How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data early, you must contact Google Support on https://support.google.com/?hl=de&tid=211138720 In this case, you can only prevent data storage if you do not visit our site.
Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=211138720 . Google does address data protection issues there, but it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.
You can also find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read more.
Google Analytics Privacy Policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and inform you about which data is saved and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyse the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These may include the following reports:
- Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
- Ad Reporting: Ad Reporting helps us analyze and improve our online advertising.
- Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
- Behavioral reports: This tells us how you interact with our website. We can see which path you take on our site and which links you click on.
- Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
- Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more personalized and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles.
Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may apply if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152211138720-5
Purpose of use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152211138720-1
Purpose: The cookie is also used to distinguish between website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Purpose of use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose of use: The cookie has a token that can be used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose of use: This cookie helps track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose of use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose of use: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose of use: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose of use: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. This could be another site or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose of use: The cookie is used to store custom user data. It is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.
Here we show you an overview of the most important data collected with Google Analytics:
Heat maps: Google creates so-called heat maps. Heat maps show exactly the areas you click on. This gives us information about where you are on our site.
Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined using the IP address. This process is also known as IP location determination.
Technical information: Technical information includes your browser type, your Internet service provider or your screen resolution.
Source of origin: Google Analytics and we are of course also interested in which website or advertisement you came to our site from.
Other data includes contact details, any ratings, the playback of media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. This list is not exhaustive and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored?
Google has its servers distributed all over the world. Most of the servers are located in America and therefore your data is mostly stored on American servers. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across different physical storage devices. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
Google Analytics has a standard retention period of 26 months for your user data. After that, your user data is deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options available for this:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to obtain information about your data, to update it, to delete it or to restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211138720 . We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de .
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
Further information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de .
Google Analytics reports on demographics and interests
We have activated the advertising reporting functions in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This enables us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad .
You can control the use of your Google Account activities and information under “Advertising Settings” on https://adssettings.google.com/authenticated End via checkbox.
Google Analytics deactivation link
If you click on the following Deactivation link you can prevent Google from recording further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.
Google Analytics Google Signals Privacy Policy
We have activated Google Signals in Google Analytics. This will update existing Google Analytics features (advertising reports, remarketing, cross-device reporting, and interest and demographic reporting) to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google Account.
The special thing about it is that it is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. This allows Google to recognize, for example, when you view a product on our website using a smartphone and only buy the product later using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, Google signals also collect additional visitor data such as location, search history, YouTube history and data about your actions on our website. This means that we receive better advertising reports from Google and more useful information about your interests and demographic characteristics. This includes your age, what language you speak, where you live and what gender you are. Social criteria such as your job, marital status or income are also included. All of these characteristics help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. This data expires after 26 months by default. Please note that this data is only collected if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never data about individuals. You can manage or delete this data in your Google account.
Google Analytics Data Processing Addendum
We have entered into a direct customer agreement with Google to use Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.
You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Facebook Pixel Privacy Policy
We use the Facebook pixel from Facebook on our website. We have implemented a code on our website for this purpose. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Facebook then deletes this data again. The data collected is anonymous and not visible to us and can only be used to place advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.
We only want to show our services and products to people who are really interested in them. With the help of Facebook Pixel, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see suitable advertising. Facebook also uses the data collected for analysis purposes and for its own advertisements.
Below we show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.
Name: _fbp
Value: fb.1.1568287647279.257405483-6211138720-7
Purpose of use: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose of use: This cookie is used to ensure that Facebook Pixel functions properly.
Expiry date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211138720-3
Value: Name of the author
Purpose of use: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiry date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author’s URL)
Purpose of use: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose of use: This cookie stores the user’s email address if he or she has provided it on the website.
Expiry date: after 12 months
Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.
If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policies on https://www.facebook.com/policy.php .
Facebook Automatic enhanced matching Privacy Policy
We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel function enables us to send hashed emails, names, gender, city, state, zip code and date of birth or phone number as additional information to Facebook, provided you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Google Tag Manager Privacy Policy
We use the Google Tag Manager from Google Inc. for our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.
In this privacy policy we want to explain to you in more detail what the Google Tag Manager does, why we use it and in what form data is processed.
What is Google Tag Manager?
The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. JavaScript code sections are inserted into the source code of our site for this purpose. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course that also applies to maintaining our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And in order for this tracking to work, we need to integrate the appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our tag jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is recorded by the individual tags of the various web analysis tools. The data is essentially passed through to the individual tracking tools in the Google Tag Manager and is not stored.
However, the situation is completely different with the tags integrated in the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is collected, stored and processed, usually with the help of cookies. Please read our data protection texts for the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this only concerns the use and utilization of our Tag Manager and not your data that is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous sharing of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is passed on. In any case, Google deletes all information that could identify our website. Google summarizes the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of competitors. Processes can be optimized on the basis of the information collected.
How long and where is the data stored?
When Google stores data, it stores this data on Google's own servers. The servers are distributed around the world. Most are located in America. https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.
You can find out how long the individual tracking tools store your data in our individual data protection texts for each tool.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set any cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.
Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211138720 . If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html .
Google Ads (Google AdWords) Conversion Tracking Privacy Policy
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to make more people on the Internet aware of the high quality of our offers. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better tailor our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.
What is Google Ads Conversion Tracking?
Google Ads (formerly Google AdWords) is Google Inc.'s in-house online advertising system. We are confident in the quality of our offering and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.
But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to being an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.
Why do we use Google Ads conversion tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is for our advertising campaigns to really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We can see how many customers interact with our ads on a device and then make a conversion. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and tailor our advertising offer even more individually to your needs.
What data is stored in Google Ads Conversion Tracking?
We have integrated a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for Google conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211138720-3
Purpose of use: This cookie stores every conversion you make on our site after coming to us via a Google Ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The cookie _gac only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical evaluations.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. For ads that Google displays in various places on the web, cookies called "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information from analytics.js has been stored using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.
How long and where is the data stored?
At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.
How can I delete my data or prevent data storage?
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie in your browser, you block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here are instructions on how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you do not want to accept cookies, you can set up your browser so that it always informs you when a cookie is to be placed. This way you can decide for each individual cookie whether you want to accept the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" will also be deactivated. Please note that deactivating these cookies will not prevent you from seeing advertisements, only personalized advertising.
Through certification for the American-European data protection agreement "Privacy Shield", the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend reading Google's general privacy policy: https://policies.google.com/privacy?hl=de .
YouTube Privacy Policy
We have integrated YouTube videos into our website. This allows us to present interesting videos to you directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
Below we would like to explain in more detail which data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, Google can - thanks to the data collected - only show these advertisements to people who are interested in our offers.
What data does YouTube store?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.
If you are not logged into a Google Account or a YouTube account, Google stores data with a unique identifier linked to your device, browser or app. For example, your preferred language setting is retained. But much interaction data cannot be stored because fewer cookies are set.
In the following list we show cookies that were set in the browser in a test. On the one hand we show cookies that are set without a logged in YouTube account. On the other hand we show cookies that are set with a logged in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y211138720-1
Purpose of use: This cookie registers a unique ID to store statistics of the video watched.
Expiry date: after the end of the session
Name: PREF
Value: f1=50000000
Purpose of use: This cookie also registers your unique ID. Google uses PREF to obtain statistics on how you use YouTube videos on our website.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose of use: This cookie tries to estimate the bandwidth of the user on our websites (with embedded YouTube video).
Expiry date: after 8 months
Additional cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILLlvClZSkqGsSwI/AU1aZI6HY7211138720-
Purpose of use: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose of use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose of use: This cookie stores information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI211138720-
Purpose of use: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose of use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. https://www.google.com/about/datacenters/inside/locations/?hl=de You can see exactly where the Google data centers are located. Your data is distributed across the servers. This means the data can be accessed more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. Some data you can delete at any time, some is automatically deleted after a limited period of time, and some is stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account remains stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.
How can I delete my data or prevent data storage?
In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.
Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. This works in different ways depending on which browser you use. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Delete and manage cookies
If you do not want cookies at all, you can set your browser so that it always informs you when a cookie is to be placed. This way you can decide for each individual cookie whether you want to allow it or not. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
Google reCAPTCHA Privacy Policy
Our primary goal is to make our website as secure and protected as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh-and-blood human and not a robot or other spam software. By spam we mean any unwanted information sent to us electronically without being asked for. With classic CAPTCHAS you usually had to solve text or picture puzzles to verify your identity. With reCAPTCHA from Google we usually don't have to bother you with such puzzles. In most cases it is enough if you simply tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to tick a box. You can find out how this works exactly and, above all, which data is used for this in the course of this privacy policy.
What is reCAPTCHA?
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the Internet is performed by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. With captchas, the computer or a software program also does this. Classic captchas work with small tasks that are easy for people to solve, but pose considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text box "I am not a robot", or with Invisible reCAPTCHA, even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called Captcha score from these user actions. Google uses this score to calculate how likely it is that you are a human before you enter the Captcha. reCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).
Why do we use reCAPTCHA on our website?
We only want to welcome flesh-and-blood people to our site. Bots or spam software of all kinds can safely stay at home. That's why we do everything we can to protect ourselves and offer you the best possible user experience. For this reason, we use Google reCAPTCHA from Google. This way we can be fairly certain that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really a human. reCAPTCHA therefore serves to ensure the security of our website and, subsequently, your security too. For example, without reCAPTCHA, a bot could register as many email addresses as possible during registration in order to then "spam" forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.
What data is stored by reCAPTCHA?
reCAPTCHA collects personal data from users to determine whether the actions on our website really come from humans. This means that the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in to your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA sets an additional cookie in your browser and takes a snapshot of your browser window.
The following list of collected browser and user data is not intended to be complete. Rather, it is an example of data that, to our knowledge, is processed by Google.
- Referrer URL (the address of the page from which the visitor comes)
- IP address (e.g. 256.123.123.1)
- Information about the operating system (the software that enables your computer to operate. Common operating systems are Windows, Mac OS X or Linux)
- Cookies (small text files that store data in your browser)
- Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
- Date and language settings (which language or date you have preset on your PC is saved)
- All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all kinds of data under one name)
- Screen resolution (shows how many pixels the image consists of)
It is undisputed that Google uses and analyses this data even before you click on the check mark "I am not a robot". With the Invisible reCAPTCHA version, you don't even have to tick the box and the entire recognition process runs in the background. Google does not tell you in detail how much and which data Google stores.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-211138720-8
Purpose of use: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. This allows the advertising effectiveness to be measured and appropriate optimization measures to be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Purpose of use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. The cookie can also be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month
Name: ANID
Value: U7j1v3dZa2111387200xgZFmiqWppRWKOr
Purpose of use: We were unable to find out much information about this cookie. In Google's privacy policy, the cookie is mentioned in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under the domain google.com.
Expiry date: after 9 months
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose of use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent login information fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: NID
Value: 0WmuWqy211138720zILzqV_nmt3sDXwPeM5Q
Purpose of use: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get tailored advertisements. The cookie contains a unique ID to collect the user's personal settings for advertising purposes.
Expiry date: after 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc211138720-4
Purpose of use: As soon as you have checked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymized form and is also used to make user distinctions.
Expiry date: after 10 minutes
Note: This list cannot claim to be complete, since experience has shown that Google continually changes its choice of cookies.
How long and where is the data stored?
By inserting reCAPTCHA, your data is transferred to the Google server. Google does not make it clear where exactly this data is stored, even after repeated inquiries. Without receiving confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. In this case, Google’s different data protection regulations apply.
How can I delete my data or prevent data storage?
If you do not want any data about you and your behavior to be sent to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. In principle, the data is automatically sent to Google as soon as you visit our site. To delete this data again, you must contact Google Support on https://support.google.com/?hl=de&tid=211138720 contact us.
Therefore, when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.
You can learn more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/ . Google goes into more detail about the technical development of reCAPTCHA here, but you will also look in vain for precise information about data storage and data protection-related topics there. A good overview of the basic use of data by Google can be found in the company's own privacy policy on https://www.google.com/intl/de/policies/privacy/ .
jQuery CDN Privacy Policy
In order to deliver our website and all of our individual subpages (web pages) to you quickly and easily on different devices, we use jQuery CDN services from the jQuery Foundation. jQuery is distributed via the Content Delivery Network (CDN) of the American software company StackPath (LCC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA). This service stores, manages and processes your personal data.
A content delivery network (CDN) is a network of regionally distributed servers that are connected to each other via the Internet. This network enables content, especially very large files, to be delivered quickly even during peak loads.
jQuery uses JavaScript libraries to deliver our website content quickly. A CDN server loads the necessary files for this. As soon as a connection to the CDN server is established, your IP address is recorded and saved. This only happens if this data is not already saved in your browser from a previous website visit.
StackPath's privacy policy explicitly states that StackPath uses aggregated and anonymized data from various services (such as jQuery) to enhance security and for its own services. However, this data cannot identify you as a person.
If you do not want this data transfer to occur, you always have the option of using Java script blockers such as ghostery.com or noscript.net to install. You can also simply deactivate the execution of JavaScript codes in your browser. If you decide to deactivate JavaScript codes, the usual functions will also change. For example, a website will no longer load as quickly.
StackPath is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active .
For more information about privacy at StackPath, please visit https://www.stackpath.com/legal/privacy-statement/ and jQuery at https://openjsf.org/wp-content/uploads/sites/84/2019/11/OpenJS-Foundation-Privacy-Policy-2019-11-15.pdf .
BootstrapCDN Privacy Policy
In order to be able to deliver all of our individual web pages (subpages of our website) to you quickly and securely on all devices, we use the Content Delivery Network (CDN) BootstrapCDN of the American software company StackPath, LLC 2012 McKinney Ave. Suite 1100, Dallas, TX 75201, USA.
A content delivery network (CDN) is a network of regionally distributed servers that are connected to each other via the Internet. This network enables content, especially very large files, to be delivered quickly even during peak loads.
BootstrapCDN works by delivering so-called JavaScript libraries to your browser. If your browser downloads a file from BootstrapCDN, your IP address is transmitted to the company StockPath during the connection to the Bootstrap CDN server.
StackPath also mentions in its privacy policy that the company uses aggregated and anonymized data from various services (such as BootstrapCDN) for backup enhancements and for other StackPath services and clients. However, none of this data can identify a person.
If you want to prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/ ) or deactivate the execution of JavaScript codes in your browser. Please note, however, that this means that the website can no longer offer the usual service (such as fast loading speed).
StackPath is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active .
You can find more information about data protection at StackPath or BootstrapCDN at https://www.bootstrapcdn.com/privacy-policy/ .
Source: Created with the Data Protection Generator by firmenwebseiten.at in cooperation with newspartner.at